An investigation of the social-affective effects resulting from appearance-related product models

Cheng Hung Lo, Chih Hsing Chu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)


This article proposes the concept of social-affective product design to address the effects of product features on personal interactions. Using eyeglass frames as the target product, this study included a factorial experiment to evaluate design features concerning personality traits signified by facial shapes. The experiment involved extracting three representative types of facial shapes by sorting 60 photographs and constructing three-dimensional models to rate attractiveness. The study then analyzed participant responses according to three social-affective measures: approachability, assertiveness, and masculinity, evoked by faces wearing factorized eyeglass frames. Results show that increasing the levels of certain design features strengthens the impression of specific personality traits.

Original languageEnglish
Pages (from-to)71-85
Number of pages15
JournalHuman Factors and Ergonomics In Manufacturing
Issue number1
Publication statusPublished - Jan 2014
Externally publishedYes


  • Aesthetics
  • Affective design
  • Industrial design
  • Product design
  • Social design

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