An Eye-Tracking Database of Video Advertising

Lucie Leveque, Hantao Liu

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

3 Citations (Scopus)


Reliably predicting where people look in images and videos remains challenging and requires substantial eye-tracking data to be collected and analysed for various applications. In this paper, we present an eye-tracking study where twenty-eight participants viewed forty still scenes of video advertising. First, we analyse human attentional behaviour based on gaze data. Then, we evaluate to what extent a machine - saliency model - can predict human behaviour. Experimental results show that there is a significant gap between human and machine in visual saliency. The resulting eye-tracking data would benefit the development of saliency models for video advertising or other relevant applications. The eye-tracking data are made publicly available to the research community.

Original languageEnglish
Title of host publication2019 IEEE International Conference on Image Processing, ICIP 2019 - Proceedings
PublisherIEEE Computer Society
Number of pages5
ISBN (Electronic)9781538662496
Publication statusPublished - Sept 2019
Event26th IEEE International Conference on Image Processing, ICIP 2019 - Taipei, Taiwan, Province of China
Duration: 22 Sept 201925 Sept 2019

Publication series

NameProceedings - International Conference on Image Processing, ICIP
ISSN (Print)1522-4880


Conference26th IEEE International Conference on Image Processing, ICIP 2019
Country/TerritoryTaiwan, Province of China


  • Eye-tracking
  • saliency
  • video advertising
  • visual attention


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