Abstract
Crowdsourcing is a new value creation business model. Annual
revenue of the Chinese market alone is hundreds of millions of
dollars, yet few studies have focused on the practices of the Chinese
crowdsourcing workforce, and those that do mainly focus on solo
crowdworkers. We have extended our study of solo crowdworker
practices to include crowdfarms, a relatively new entry to the gig
economy: small companies that carry out crowdwork as a key part
of their business. We report here on interviews of people who
work in 53 crowdfarms. We describe how crowdfarms procure jobs,
carry out macrotasks and microtasks, manage their reputation, and
employ different management practices to motivate crowdworkers
and customers.
revenue of the Chinese market alone is hundreds of millions of
dollars, yet few studies have focused on the practices of the Chinese
crowdsourcing workforce, and those that do mainly focus on solo
crowdworkers. We have extended our study of solo crowdworker
practices to include crowdfarms, a relatively new entry to the gig
economy: small companies that carry out crowdwork as a key part
of their business. We report here on interviews of people who
work in 53 crowdfarms. We describe how crowdfarms procure jobs,
carry out macrotasks and microtasks, manage their reputation, and
employ different management practices to motivate crowdworkers
and customers.
| Original language | English |
|---|---|
| Number of pages | 14 |
| DOIs | |
| Publication status | Published - 2021 |
| Event | 2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021 - Virtual, Online, Japan Duration: 8 May 2021 → 13 May 2021 |
Conference
| Conference | 2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021 |
|---|---|
| Country/Territory | Japan |
| City | Virtual, Online |
| Period | 8/05/21 → 13/05/21 |
Keywords
- Crowdsourcing
- Crowdfarms
- Work Practices