TY - BOOK
T1 - Advertising in the aging society
T2 - Understanding representations, practitioners, and consumers in Japan
AU - Prieler, Michael
AU - Kohlbacher, Florian
N1 - Publisher Copyright:
© Michael Prieler and Florian Kohlbacher 2016, Dave McCaughan 2016 and Chuck Nyren 2016.
PY - 2016/1/1
Y1 - 2016/1/1
N2 - Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.
AB - Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.
UR - http://www.scopus.com/inward/record.url?scp=84983001560&partnerID=8YFLogxK
U2 - 10.1057/9781137586605
DO - 10.1057/9781137586605
M3 - Book
AN - SCOPUS:84983001560
SN - 9780230293397
BT - Advertising in the aging society
PB - Palgrave Macmillan
ER -