Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance

Yang Lu, Savvas Papagiannidis*, Eleftherios Alamanos

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)

Abstract

The Internet of Things (IoT) describes a promising future in which anyone and anything can be connected at any time and any place. This study aims to explore how users’ Internet-based predispositions could influence their IoT acceptance and if there is a spillover of psychological outcomes such as affect, values and cognitive thoughts. The hypothesised research framework is tested using structural equation modelling with data collected from 615 Internet users. Results show that challenge emotions, well-being, and the overall value experienced in using the Internet significantly spill over into users’ behavioural intention of using the IoT. Also, IoT acceptance significantly leads to increased perceived value and degree of well-being. This study confirmed the spillover effects from one technological paradigm to the subsequent one, indicating that technology acceptance could be conceptualised as interconnected acceptance events as opposed to isolated and separated ones.

Original languageEnglish
Pages (from-to)626-650
Number of pages25
JournalJournal of Marketing Management
Volume37
Issue number7-8
DOIs
Publication statusPublished - 2021

Keywords

  • Spillover effect
  • emotions
  • internet of things
  • perceived value
  • technology acceptance
  • well-being

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