| Translated title of the contribution | Review and Application of General Evaluability Theory in Marketing |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 128-139 |
| Journal | 营销科学学报 |
| Volume | 7 |
| Issue number | 1 |
| Publication status | Published - 2011 |
可评估性理论在市场营销领域的研究综述及应用
Liangyan Wang, Li Pan, Xue Yang
Research output: Contribution to journal › Article › peer-review