Research output per year
Research output per year
Project Details
Fund Amount (RMB)
82,000
Description
The main goal of this project is to comprehensively categorize and analyze city display, city business cards, city slogans, city landmarks, and city hotspot events through the research of city image promos, so as to improve the recognizability of city image. Furthermore, it aims to provide a whole package of city promo production for different cities, Ningbo in particular, and strives to bring new sensations to local residents, domestic and international tourists and investors, and stimulate the domestic economy.
| Status | Finished |
|---|---|
| Effective start/end date | 5/03/21 → 1/10/22 |
Collaborative partners
- Xi'an Jiaotong-Liverpool University (lead)
- University of Nottingham Ningbo China
- Ningbo Philosophy and Social Science Planning Office
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
-
Repositioning of city branding through promotional videos: the case of Ningbo
Liu, N. X. & Andriano-Moore, S., Sept 2023, In: Place Branding and Public Diplomacy. 19, 3, p. 371-385 15 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
关于提升宁波城市宣传片国内外影响力的对策建议
Translated title of the contribution :Suggestions on countermeasures to enhance the influence of Ningbo city propaganda videos at home and abroad Research output: Book/Report/Edited volume › Commissioned report › peer-review
-
Ningbo, China: City branding and promotional videos
Andriano-Moore, S. A., 2021.Research output: Contribution to conference › Paper