An empirical study of youth culture and globalization: Generation Y, perceived risks and online purchase behaviour

  • Sun, Yan (PI)

Project: Internal Research Project

Project Details

Project Title (In Chinese)

全球化趋势与地域文化的影响: 针对年轻消费群体Y族群在线购买行为与风险认知的对比研究

Fund Amount (RMB)

100000.00
Project CategoryRDF
StatusFinished
Effective start/end date1/07/1430/06/16

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