Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
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XIPUI Soft Science Programme 2025 (2025年度西浦智库软科学项目)
Xun, J., Liang, W., Ma, C. & Lyu, Q.
27/06/25 → 30/09/25
Project: Internal Research Project
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Avatars, Agency, and Acquisitions: A Cyberpsychological Perspective on Interactivity and Purchase Intent in Virtual Commerce
Xun, J., Ma, C., Liang, W., Fan, X. & Lyu, Q., 2025, (In preparation) The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan Ltd.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development.
Xun, J., Fan, X., Liang, W. & Ma, C., Jan 2025, Chapter 3: IGI Global. 36 p.Research output: Book/Report/Edited volume › Book › peer-review
Open Access -
An Exploration of Retail Consumer Behaviour in the Metaverse within the Context of Technological Innovation
Ma, C., Xun, J., Ye, Z. & Hong, Y., Nov 2024, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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On the Importance of Strategic Management in Contemporary Multinational Corporations
Ma, C., song, Z. & zhang, Y., 17 Aug 2023, In: Journal of Education, Humanities and Social Sciences.Research output: Contribution to journal › Conference article › peer-review
Activities
- 1 Participating in an event e.g. a conference, workshop, …
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The First XJTLU-UoL-XJTU Postgraduate Research Joint Conference & 2025 XJTLU Postgraduate Research Symposium
Cheng Ma (Participant), Jiyao Xun (Participant), Zi Ye (Participant) & Yi Hong (Participant)
19 Mar 2025Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …