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Personal profile

Personal profile

Dr. Yu is currently an Assistant Professor at IBSS. She holds a Ph.D. in Neuromanagement from Zhejiang University in 2022. Her research areas include sensory marketing, neuromarketing, food consumption, and artificial intelligence. She has published articles in journals including Journal of Retailing, Psychology Marketing, etc.Google Scholar: Office hour:

Research interests

Sensory marketing

Food consumption


Consumer behavior


Assistant Professor, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, 2022- present

Visiting Ph.D. student, Warwick Business School, University of Warwick, 2021-2022

Awards and honours

Zhejiang University Award for Outstanding Doctoral Candidates, 2020

Outstanding Ph.D. Graduate in Zhejiang University, 2022

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Ph.D., Zhejiang University, 2022

B.A., Southwest Jiaotong University, 2017

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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