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Xue Bai

Assistant Professor

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Research activity per year

Personal profile

Personal profile

Xue Bai is an assistant professor at the XIPU Institution (Think Tank), XJTLU. She obtained her PhD from the University of Liverpool. Her doctoral research focuses on e-services adoption among older consumers in China, and evaluates the effects of adoption on their quality of life and wellbeing. She is interested in research concerning technology adoption, silver market, consumer behaviour, and the development of biopharmaceutical and general health industry.

Research interests

Technology adoption

Silver market

Consumer behaviour

The development of biopharmaceutical and general health industry


Assistant Professor, XIPU Institution (Think Thank), Xian Jiaotong-Liverpool University, 2021-present

Teaching Assistant, International Business School Suzhou, Xian Jiaotong-Liverpool University, 2016-2020

Awards and honours

Full PhD Scholarship, Xian Jiaotong-Liverpool University, 2016-2021

Education/Academic qualification

PhD, The University of Liverpool, 2016-2021

MSc Information Management and Business Technology, Loughborough University, 2014-2015

Person Types

  • Staff


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