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Xiao Lu

Assistant Professor, Dr


Research activity per year

Personal profile

Personal profile

Dr Xiao Lu (aka Lucia) is Assistant Professor in the School of Cultural Technology at XJTLU Entrepreneur College. Lucia’s research and teaching focus, broadly speaking, lies in arts management and management for the cultural and creative industries. Along with her previous research in the music and theatre sectors, Lucia’s current research is focused on the digital transformation of cultural production and consumption with a particular interest in the online game industry. Since 2017, Lucia has worked as a lecturer for undergraduate and postgraduate students at Goldsmiths, Middlesex University, and UCA Business School for the Creative Industries. In addition to her academic career, Lucia has had the experience of working in a range of creative and cultural organisations in China and the UK, including China National Centre for the Performing Arts, Ogilvy Mather, Battersea Arts Centre, APAX Group, and Asia House Arts Learning. In 2022, she was an invited speaker to talk about noteworthy women in Chinese cinema for The China Project.

Research interests

Sociology of cultural production and consumption

Content innovation and digitalisation of culture

Technoculture and technopreneurship (e.g. AI in the cultural and creative sectors)

Arts education, arts marketing, audience development and digital engagement

National and local policy on creative and cultural industries


MSc Cultural and Creative Industries

BA Arts Technology and Entertainment with Contemporary Entrepreneurialism

Awards and honours

Goldsmiths PhD Student Bursary (£1,400)

Climate-KIC Sustainability and Entrepreneurship Summer School Scholarship (€6,000)

Full PhD Scholarship from China Scholarship Council

First Prize China National Scholarship (¥5,000)

Education/Academic qualification

PhD in Creative and Cultural Entrepreneurship, Goldsmiths, University of London

Postgraduate Certificate (PGCert) in Creative Education, University for the Creative Arts

MA in Media and Advertising, University of Leicester

BA in Drama, Film, TV and Literature, National Academy of Chinese Theatre Arts

Person Types

  • Staff


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