Research output per year
Research output per year
Personal profile
Personal profile
Miss Xiaowei Fan is a PhD student at XEC. She holds a master's degree with Distinction in MSc in Operation and Supply Chain Management, as well as a bachelor's degree in BSc Economics and Finance, both obtained from IBSS, XJTLU.
Xiaowei's research interest spans consumer behaviour, metaverse and retail management, and game theory. Her teaching assistantship experience includes: SMO201 Corporate Social Responsibility (Tutorial); IFB317TC Strategic Management and Policy (Seminar), IF110TC Fundamentals of Marketing (Tutorial), IFB002TC Essentials of Intelligent Supply Chain (Tutorial), and ENT302TC Cutting-edge Practice in Innovation and Entrepreneurship (Lab) among other specialised management courses.
In addition, Xiaowei gave a speech at the 2022 POMS (Production and Operations Management Society) International Conference, and won the Best Poster Presentation Award at the First Wisdom Lake Postgraduate Researcher Development Conference & 2023 XJTLU Postgraduate Research Symposium.
Education/Academic qualification
Master, MSc Operations and Supply Chain Management, Xi'an Jiaotong-Liverpool University
7 Sept 2020 → 18 Mar 2022
Award Date: 18 Mar 2022
BSc Economics and Finance
5 Sept 2016 → 28 Jul 2020
Award Date: 16 Jul 2020
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Flowing into the Metaverse: Understanding Customer Behavior in Virtual Retail Spaces through Flow Theory
Fan, X., Xun, J. & Dolega, L., Oct 2024, (Accepted/In press) 19th Chinese Academy of Management Annual Meeting: 第19届中国管理学年会. SuzhouResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis
Fan, X., Xun, J., Dolega, L. & Xiong, L., Oct 2024, (Accepted/In press) 19th Chinese Academy of Management Annual Meeting: 第19届中国管理学年会. SuzhouResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Case Studies of Successful Practice-led Research Projects in Various Industries, Exploring Practice-Led Research for Professional Development
Xun, J., Fan, X., Liang, W. & Ma, C., Aug 2024, (Accepted/In press) IGI Global.Research output: Book/Report/Edited volume › Book › peer-review
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Research hotspots in new retail and new logistics in China and abroad: A comparative analysis based on CiteSpace scientific mapping
Xun, J., Li, Y. & Fan, X., 2024, (Accepted/In press) In: Journal of University of Science and Technology of China.Research output: Contribution to journal › Article › peer-review
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Metaverse and New Retail Management- Prospective Exploration of Branding, Channels and Consumer Journeys, [English Version] Centre for Educational Innovation and Excellence on Learning Mall (LM-CEIE) XJTLU
Xun, J., Fan, X. & LIU, Z., Nov 2023Research output: Book/Report/Edited volume › Commissioned report
Open Access