Rong Ma

Assistant Professor

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Research activity per year

Personal profile

Personal profile

Rong Ma is an assistant professor in the Department of Media and Communication. She uses quantitative social scientific methods to research persuasive health messaging and the role of social identities in health communication. Dr. Ma has published articles in top-tier communication journals such as Communication Monographs, Journal of Health Communication, and Journal of Social and Personal Relationships.

Dr. Ma is currently accepting Ph.D. students.

Research interests

Areas of research: persuasion, health message design, social identity (threat), psychological reactance, intergroup communication

Methodology: experiment, survey, quantitative content analysis, structural equation modeling



Ph.D. in communication (2019), University of Maryland, College Park, USA

M.A. in communication (2016), University of Maryland, College Park, USA

B.A. in Spanish (2011), Shanghai International Studies University, China


Assistant Professor (2020-2024), Butler University, USA

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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