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Personal profile

Personal profile

Miaomiao is an Assistant Professor in Department of IOM (Intelligent Operations and Marketing), IBSS, Xian-Jiaotong Liverpool University. She is currently serving as the Programme Director of BA Marketing and the Coordinator of Smart Mobility Analytics Centre. Prior to IBSS, Miaomiao worked as a Post-Doc in Management Science and Information Systems, Fudan University, China.Her research interest lies in online platform management, service refusal, and UGC (user-generated content). Her research methods include econometrics and machine learning.Her Google Scholar Profile is:

Research interests

Platform Management

Sharing Economy

Customer Selection

UGC (User-Generated Content)


Assistant Professor, IBSS, Xian-Jiaotong Liverpool University, China - 2020 to present

Post-Doctor, Management Science and Information Systems, Fudan University, China - 2017 to 2020

Visiting Scholar, Marshall School of Business, University of Southern California - 2013 to 2014


IOM101 Principles of Marketing

IOM306 Marketing Strategy

BUS303 Final Year Project

ECO415 Business Analytics Dissertation

Awards and honours

2022.04, 6th Thought Leaders’ Conference of Marketing Science and Innovation (MSI 2022), Best Paper Award (Second Prize), Service Refusal in the Sharing Economy: Evidence of the New-Customer Bias.

Education/Academic qualification

PhD , Fudan University, China

BSc , Fudan University, China

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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