Personal profile

Personal profile

I am a Marketing Ph.D. student at University of Liverpool’s Management School and Xi'an Jiaotong-Liverpool University's International Business School Suzhou. My research examines how different kinds of conversations between brands affect consumers' perceptions and decisions. My research focuses on consumer behavior, consumer psychology, social media marketing and brand communication.

Research interests

  • Consumer behavior and consumer psychology
  • Brand communications
  • Social media marketing
  • Interpersonal relationships


  • Teaching Assistant, Xi-An Jiaotong-Liverpool University, 2023-
  • Management Trainee, Rhenus Logistics Asia Pacific, Singapore, Shanghai, Jakarta, Tokyo, Phnom Penh, 2018-2020


Teaching Assistant

  • IOM102 Consumer Behaviour
  • IOM204 Services Marketing
  • IOM303 International Marketing

Education/Academic qualification

PhD, Marketing, University of Liverpool UK

Sept 2023Aug 2027

PhD, Marketing, Xi'an Jiaotong-Liverpool University

Sept 2023Aug 2027

Master, Digital Marketing, University of Southampton

Person Types

  • Students


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