Dr. Li (Sunny) Pan is currently Assistant Professor of Marketing at International Business School Suzhou(IBSS) of Xian Jiaotong-Liverpool University(XJTLU), Fellow of Higher Education Academy (UK) and co-founder of TEDxSuzhou . Sunnys current research focuses on consumers wellbeing, healthcare marketing, mindfulness, entrepreneurship innovation, cross-cultural differences, and leadership. She publish 3 paper with IF>4.0 ( American Journal of Public Health, Journal of Business Research, Journal of Medical Internet Research) and 4 paper on Tier 1* Chinese journal recognized by IBSS. Her research is funded by Youth Programme of National Natural Science Foundation of China (NSFC, PI) and Jiangsu Talent Program(PI).Sunny has over 21 years of experience of marketing across industry and academia. She has rich industrial experience in multinational corporation covering different functions of marketing, including market research, B2B marketing and B2C marketing. She had consulted for many world-renowned brands, including Unilever, Abbott, Apple, Amway, Nike, Nissin, Kodak, Parmesan, NowAPP and etc.Sunny is founder and Director of Mindfulness Center at XJTLU and started the mindful leadership community W.E.leader. She teaches mindfulness for executives at IBSS. Clients include CRRC, GaiaWorks, Prysmian, Didi, Akzonobel and etc. She is awarded by Jiangsu Talent Program as Innovation Entrepreneurship Doctor on Mindfulness Innovation and serving as committee member of Mindfulness Professional Committee in Chinese Association for Life Care. She obtained certification of Seed Teacher for Mindfulness-based Cognitive Therapy(MBSR) from Oxford University and Qualified Teacher for Mindfulness-based Stress Reduction(MBSR) from University of Massachusetts Medical School.Google Scholar: https://scholar.google.com/citations?user=gryO1iYAAAAJhl=en潘黎博士目前在西交利物浦大学西浦国际商学院担任营销学助理教授和博士生导师，是英国高等教育学会会士和TEDxSuzhou联合创始人。她的研究兴趣包括消费者福祉、大健康营销、正念、创业创新、跨文化差异和领导力。她发表了三篇SCI或SSCI影响因子超过4的论文（American Journal of Public Health, Journal of Business Research, Journal of Medical Internet Research）和四篇IBSS认可为一星*的中国期刊论文。她的研究受到国家自然科学基金青年基金（项目主持）和江苏省人才办（项目主持）的资助。潘博士有超过21年的营销从业和学术经验，有丰富的跨国企业营销实战经验，包括市场调研、B2B营销和B2C营销。曾为诸多著名品牌进行咨询，包括联合利华、雅培、苹果、安利、耐克、日清、柯达和Now冥想APP等。潘博士是西浦正念中心创始主任，发起基于正念领导力的社区W.E.leader. 她在西浦国际商学院教授高管正念课程， 客户包括中车、盖雅工场、普瑞司曼，滴滴，阿克苏诺贝尔等。她因正念和创新方面的研究被授予“江苏省双创博士”，任中国生命关怀协会静观专业委员会委员，获得牛津大学正念中心正念认知疗法（MBCT）种子教师和麻省大学医学院正念减压课程（MBSR）合格师资认证。百度学术：https://xueshu.baidu.com/scholarID/CN-B173ZL5J

consumers wellbeing

healthcare marketing

mindfulness

entrepreneurship innovation

cross-cultural differences

leadership

Assistant Professor, Xian Jiaotong-Liverpool University, 2021-present

Lecturer, Xian Jiaotong-Liverpool University, 2017-2021

Senior Marketing Manager, WiseHeart, 2016-2017

Account Manager, MicroBenefit, 2015-2016

Teaching Assistant, Xian Jiaotong-Liverpool University, 2014–2015

Research Executive, TNS China, 2007-2008

IOM006 Trends in Marketing and Information Technology

MAN008 Marketing Basics

MAN101 Fundamentals of Marketing

MAN106 Integrated Marketing Communications

MAN303 Final Year Project

MAN421 Final Individual Project for IMBA

Li Pan, National Oversea Graduate Study Fund, China Scholarship Council, $19,200. (Jan. 1, 2012 - Dec. 31, 2012)

Li Pan, Jianru Zhang Dissertation Fund, Annual Conference of Journal of Marketing Science, ￥5,000 (Aug. 2010).

Second Third prize of Scientific Research of College Students awarded by Department of Education in Hubei Province, 2004.