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Junsong Chen

Dean, Professor of Marketing

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Research activity per year

Personal profile

Personal profile

Prof. Junsong Chen is Dean of the School of Intelligent Finance and Business (Taicang campus). He leads the strategic development of the school.Prof. Chen obtained his Ph.D. in Marketing from University of Birmingham (UK), Bachelor Degree in Business Administration and Master Degree in Marketing from Wuhan University (China). After the completion of the Ph.D. study, he joined the Marketing Faculty of China Europe International Business School (CEIBS) where he has served for ten years. Prior to joining XJTLU, Prof. Chen is Assistant Dean, GDBA Director and Professor of Marketing in emlyon business school (Asia campus). Having stayed in China higher education for more than two decades, he has developed his own understanding and aspiration of business education.Prof. Chen’s research focuses on Consumer Behaviour, Service Marketing, Marketing Decision-Making, Customer Experience Management, etc. He has received several research grants and awards from Natural Science Foundation of China (NSFC) and China Ministry of Education, Great Britain-China Educational Trust, Committee of Vice-Chancellors and Principals of Universities of the United Kingdom. He has published more than 30 academic articles in leading international journals. Prof. Junsong Chen is the column-writer of some leading Chinese business websites and magazines, including Sina Finance, and Harvard Business Review (Chinese). He has given lecture on marketing related courses to DBA, MBA and EMBA programs from more than 20 well-known international and domestic business schools. He has also provided consultancy and training for more than 70 international and listed companies in China.

Research interests

Consumer Decision-Making


Service Marketing

Corporate Social Responsibility

Customer Experience Management


Dean of School of Intelligent Finance and Business, Professor of Marketing, 2021 - present

Assistant Dean, Professor of Marketing, GDBA Director, Emlyon Buisness School (Asia), 2018 - 2021

Department Chair, Associate Professor of Marketing, East China University of Science and Technology, 2013 - 2018

Lecturer of Marketing, China Europe International Business School, 2003 - 2013


Marketing Management, Consumer Behavior, Consumer Decision-Making, Marketing Innovation through Customer Insight

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

International Teachers Program (ITP), 2007-2008

PhD Marketing, University of Birmingham (UK), - 2003

MA Marketing, Wuhan University (China), - 1999

BA Business Administration, Wuhan University (China), -1997

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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