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Julie Bilby

Associate Professor

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Research activity per year

Personal profile

Personal profile

After graduating with a B.A (Visual Communication), Dr Julie Bilby worked as an art director in advertising and publishing for many years. She completed a M.Bus (Marketing) degree and continued working in advertising and publishing before embarking on an academic career at RMIT University, in Melbourne, Australia. Julie’s PhD research focused on the advertising industry in China; her current research interests include advertising creativity, the advertising industry globally, and the impact of digitisation on all aspects of communication generally, and advertising specifically. She has supervised PhD and Honours theses covering such topics as the rise of programmatic advertising in China, and the adoption of AR in advertising in Malaysia and Australia. She is currently supervising a number of Masters dissertations and undergraduate final year projects, mainly related to advertising and marketing communication in the digital realm. Julie has delivered guest presentations at universities across Asia and Europe and was a visiting scholar at Fudan University, Shanghai in 2018. In 2019/20, she spent a year as a visiting Senior Lecturer at Hong Kong Baptist University in Hong Kong. Julie was Programme Director of the B.Comm (Advertising) and Master of Advertising degrees at RMIT University for 7 years, and is now Associate Professor of Media and Communication at Xian Jiaotong-Liverpool University in Suzhou, China.


Associate Professor, Media and Communication, XJTLU, August 2022 - present

Visiting Senior Lecturer, Media and Communication, Hong Kong Baptist University, July 2019 - June 2020

Senior Lecturer, Advertising, RMIT University, January 2016 - June 2022

Programme Director, Master of Advertising, RMIT University, October 2016 - June 2019

Programme Director, Bachelor of Communication (Advertising), RMIT University, January 2010 - December 2015

Lecturer, Advertising, RMIT University, August 2008 - January 2010

Production Manager, Oxford University Press, May 2007 - August 2008

Freelance Art Director, Advertising and Publishing, January 1995 - May 2007

Senior Art Director, Mattingly YR Advertising, January 1994 - January 1995

Art Director, Baker Hill Advertising, October 1989 - January 1994


COM402 PR Campaigns and Texts, XJTLU

GRAP2315 Art Direction, RMIT

GRAP2311 Creative Advertising, RMIT

GRAP2369 Art Direction, SIM Singapore

GRAP2694 Copywriting, SIM Singapore

COMM7310 International Advertising, HKBU

PRAD3007 Advertising Design and Visualisation, HKBU

PRAD4306 Social Communication and Advertising, HKBU

MKTG1184 International Advertising, RMIT

GRAP2495 Professional Practice, RMIT

MKTG1208 Introduction to Advertising, RMIT

Education/Academic qualification

Bachelor of Arts (Visual Communication), RMIT University, 1986

Master of Business (Marketing), RMIT University, 2005

PhD, RMIT University, 2014

Person Types

  • Staff


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