Projects per year
Personal profile
Personal profile
Fangfang Hou is currently an assistant professor at Department of Intelligent Operations and Marketing, International Business School Suzhou, Xi’an Jiaotong-Liverpool University. Her research interests include social media, digital innovation, and FinTech. She has published articles in journals including Information Systems Journal (ISJ), Production Planning & Control (PPC), Internet Research (IntR), Information Technology & People (ITP), and Industrial Management & Data Systems (IMDS). She serves as the Editorial Board Member for IMDS and IntR. Moreover, she plays a significant role in organizing conferences for the Association for Information Systems (AIS), serving as a track chair, associate editor, session chair, or discussant.
Google Scholar: https://scholar.google.com/citations?hl=en&user=ntsPhG0AAAAJ
Research interests
Digital innovation
FinTech
Social media
Experience
Trainer, University of Nottingham Ningbo China
Teaching
Contemporary Issues in the Ethics of Business Analytics
Big Data-Applications in Business
Awards and honours
Internet Research - Literati Award Winners 2023 Outstanding Reviewer
Best Associate Editor for European Conference on Information Systems (ECIS) 2023
Top cited article 2021-2022 & 2022-2023 in Information Systems Journal
Best Associate Editor for European Conference on Information Systems (ECIS) 2022
Best Reviewer for Pacific Asia Conference on Information Systems (PACIS) 2022
SIGHCI Best Reviewer Award 2021
Best Associate Editor for International Conference on Information Systems (ICIS) 2021
2017 Tri-Campus Postgraduate Prize Awards in The University of Nottingham
Dean’s Honours List in The University of Hong Kong
Education/Academic qualification
Ph.D., The University of Nottingham
Master (Distinction), The University of Hong Kong
Bachelor, Jinan University (Project 211)
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Promoting prosocial behavior in charitable crowdfunding: visual data analysis using deep learning technique
Hou, F., Guan, Z. & Li, B.
1/09/22 → 31/08/25
Project: Internal Research Project
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Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA
Ma, T., Cheng, Y., Guan, Z., Li, B., Hou, F. & Lim, E. T. K., May 2024, In: Information Systems Journal. 34, 3, p. 762-787 26 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis
Hou, F., Li, B., Guan, Z., Chong, A. Y. L. & Phang, C. W., 14 Mar 2024, In: Internet Research.Research output: Contribution to journal › Article › peer-review
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Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences
Shao, Z., Hou, F., Li, B. & Guan, Z., Jun 2024, Pacific Asia Conference on Information Systems (PACIS) .Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Social Presence in Social Live Streaming Services: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction
Hou, F., Guan, Z. & Chong, A. Y. L., 26 Jun 2023, Pacific Asia Conference on Information Systems 2023.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding
Li, B., Hou, F., Guan, Z. & Chong, A. Y. L., 8 Sept 2023, In: Information Technology and People. 36, 6, p. 2587-2610 24 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus)
Activities
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International Conference on Information Systems 2024 (Event)
Fangfang Hou (Associate Editor)
15 Dec 2024 → 18 Dec 2024Activity: Peer-review and editorial work of publications › Editorial work
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The International Conference on Electronic Business (ICEB) 2024
Fangfang Hou (Chair)
24 Oct 2024 → 28 Oct 2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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Americas Conference on Information Systems 2024
Fangfang Hou (Chair)
15 Aug 2024 → 17 Aug 2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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The 32nd European Conference on Information Systems (ECIS) 2024 (Event)
Fangfang Hou (Associate Editor)
13 Jun 2024 → 19 Jun 2024Activity: Peer-review and editorial work of publications › Editorial work
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Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences
Fangfang Hou (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar