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Personal profile

Personal profile

Eddy is a Professor in the Department of Intelligent Operations and Marketing, and is currently serving as the Deputy Dean of International Business School Suzhou at Xi’an Jiaotong – Liverpool University. Eddy previous served as the Head of the Economics Division and the Director of Accreditations for the Business School, under which position he held a central role in IBSS’ initial accreditation for AACSB and EQUIS. Eddy holds a PhD from the University of Cambridge, where he focused his research on the diffusion and adoption of innovations. Upon arrival in China in 2012, Eddy opened up new research directions to contribute to the development of the Chinese market - e.g. consumer behaviour in China, tourism development, and contemporary issues in the domestic food industry. In this context, Eddy is currently leading multiple projects on the topic of food scares, and the social mechanisms that are creating, sustaining, and mitigating them. Eddy’s research has been published in leading international journal such as Technological Forecasting and Social Change (ABS3, IF:8.593), Journal of Business Ethics (FT50, IF: 6.430), Review of International Political Economy (ABS3, IF: 4.659), among others. Eddy’s current stream of research was funded by several grants from the National Science Foundation of China. He also regularly contributes to academic and practitioners’ forums to talk about consumer behaviour in China, and leads market studies for international firms interested in accessing the local market.

Research interests

Consumer Behaviour

Economic sociology

Behavioural Economics


Deputy Dean, International Business School Suzhou - 2020 to present

Head of Division, Economics, International Business School Suzhou - 2017 to 2020

Director of Accreditations - 2016 to 2019

Programme Director BSc Economics, International Business School Suzhou - 2016

Programme Director BSc Economics and Finance, Business School, Xiapos;an Jiaotong - Liverpool University - 2013 to 2015

Teaching Assistant, Solvay Brussels School of Economics and Management, Brussels Free University, BE - 2007 to 2008

Research Assistant, European Center for Advanced Research in Economics and Statistics, BE - 2007 to 2008


Summer School, The New Chinese Consumer

Executive Education, Behavioural Economics for Managers

ECO109 Principles of Microeconomics

ECO120 Principles of Macroeconomics

ECO201 History of Economic Thought

ECO601 PhD Supervision

MAN001 Business Essentials

MAN212 International Development

MAN303 Final Year Project

MAN403 Dissertation

Awards and honours

2018 EQUIS Champion Award, International Business School Suzhou

2016 Deans Award for contribution to the School (AACSB Accreditation), International Business School Suzhou at XJTLU

2016 Teaching Innovation Prize, International Business School Suzhou

2014 Deans award for contribution to the development of IBSS, International Business School Suzhou at XJTLU

2011 Fieldwork Grant 2011 Department of Politics and International Studies, University of Cambridge

2010 Graduate Travel Grant 2010 Downing College, University of Cambridge

2010 Fieldwork Grant 2010 Department of Politics and International Studies, University of Cambridge

2007 Fellowship and Full Ph.D. Scholarship, Belgian American Educational Foundation (BAEF) (Declined)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

Education/Academic qualification

PhD , University of Cambridge, 2013

M.A. , University of Warwick, 2007

BSc , Brussels Free University, 2006

Person Types

  • Staff


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