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Personal profile

Personal profile

Daniel earned his Ph.D from the University of Manchester in 2014. Under the supervision of Professor Peter McGoldrick, Daniel’s thesis explored the effects of the Great Recession on consumer psychology and behavior. Subsequent published work examines various facets of the relationship between macroeconomic conditions and consumerism, including conspicuous consumption and domestic product purchases in Brazil, price consciousness and store disloyalty in the UK, and financial well-being and vulnerability in the US. Current research projects include examination of the relationship between consumer confidence and ethical consumption, and the effects of financial comparisons on the gifts that we buy for our friends.In addition to his primary research interest in economics and marketing, Daniel has collaborated with other scholars on a range of marketing and management subjects, including consumer incivility in the sharing economy, curatorial consumption in the context of vintage markets, intra-organizational knowledge hiding and sharing, and the relationship closeness paradox.Get in touch if you have any queries or interest in research collaborationGoogle scholar:

Research interests

Conspicuous consumption

Financial comparison


Consumer confidence

Consumer psychology and behavior


Associate Professor of Marketing, Xi-An Jiaotong-Liverpool University, 2021-

Assistant Professor of Marketing, University of International Business and Economics, Beijing, 2018-2021

Lecture of Marketing, University of Manchester, 2012-18

Business Analysis, Bombardier Transportation, 2007-2009

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD University of Manchester, 2014

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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