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Personal profile

Personal profile

Dr. Cheng Xu focuses on Business Ethics, especially the ethical implications of digital technologies like generative AI and the metaverse, alongside corporate responsibilities towards public health. His research has been featured in leading journals across both business and computer science fields. These include Social Science and Medicine (ABS 4),  Journal of Business Research (ABS 3), International Journal of Human-Computer Interaction (CCF B), Business Strategy and the Environment (ABS 3), Pacific-Basin Finance Journal (ABDC-A),  Journal of Innovation and Knowledge (ABDC-A), Global Finance Journal (ABDC-A), and Journal of Economic Psychology (ABDC-A), among others. Currently, Dr. Xu is the Associate Editor for Business Ethics at Nature: Humanities and Social Sciences Communications (JCR Q1, IF=3.7). He is also a committee member of the Neuroeconomic Management Committee of the China Society of Technology Economics (national first-class academic society). Prior to earning his Ph.D., Dr. Xu worked as a strategy manager and special assistant to the CEO of the Beijing Science Park Development Group, which develops and operates Zhongguancun Science Parks. He also served as a senior investment manager for multinational real estate funds, where he led or participated in numerous multimillion-dollar mergers, acquisitions, and investment initiatives. As a strategy and management consultant, he has worked for several renowned companies such as Sheraton Hotels and Resorts, the Beijing Tourism Development Committee, China Communications Construction Group, and Beijing Airport Economic Development Co., Ltd. Additionally, during his school days, he worked part-time as a sales assistant for prominent fashion boutiques like Paul Smith and Comme des Garcons in cities like New York, Tokyo, London, and Shanghai.The link to Dr.Xus Google Scholar Profile:

Research interests

Digital business ethics


Lecturer in Entrepreneurship, Xian Jiaotong-Liverpool University, Suzhou, 2021.07 - present.

Senior Investment Manager, PALM Fund,Hong Kong SAR, 2015- 2017.

Strategy Manager Special Assistant to the CEO, Beijing Science Park Development (Group) Co., Ltd., Beijing, 2011- 2014.

Event Planning and Execution Manager, Fashion Division, Publicis Groupe, Beijing, 2010-2011


IOM421 Dissertation / Capstone consultancy project

SMO102 Introduction to Human Resource Management

MAN413 Dissertation (MSc MAN)

MAN303 Final Year Project

IOM425 Strategic Business Analysis

Awards and honours

2022 Mao Lixiang Family Business Research Best Paper Award, Zhejiang University Mao Lixiang Foundation, 2022.

Emerging Scholar Award, Peking University Economics Forum, 2020.

2020 Mao Lixiang Family Business Research Best Paper Award, Zhejiang Univeristy Mao Lixiang Foundation, 2020.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, Behavioural and Experimental Economics, University of Nottingham, UK.

MPhil in International Economics, Waseda University, Japan.

BSc in Finance, Tulane University, USA.

Person Types

  • Staff


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