Description
At present, the lack of publicity caused by the design defects of urban public space in China cannot be ignored. As a new form of urban public space, pop-up stores that emerge in China have the characteristics of temporary usage, which are different from the traditional public space. So can urban pop-up stores bring a new form of publicity? However, the existing publicity assessment models are mainly based on permanent urban public space. Therefore, this study focuses on establishing a new quantitative publicity evaluation model based on the temporary characteristics of pop-up public space. This paper selects four urban pop-up spaces located in Shanghai and classifies them. Based on literature research and field survey, the flexibility characteristics of existing pop-up spaces and the western ideas of human involvement are transformed into the impact factors of the new assessment model. According to the assessment result of four sites, some design strategies of urban pop-up stores, such as permeating design elements into surrounding environments and providing interactive space, have significant effects on reactivating the defective urban public space and bringing new publicity. Moreover, due to the addition of impact factors related to human involvement in the design of urban public space, which appeared in western cities, into the evaluation model, it is found that the design of the current urban pop-up space in China lacks the subjective initiative of users.| Period | Jul 2021 |
|---|