| Original language | English |
|---|---|
| Publication status | Published - 2020 |
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Wowprime’s Brand Diversification Strategy (with Teaching Notes). Harvard Business Publishing. (Product Number: CB0050)
- Terence Tsai
- , Qiong Zhu
- , Yunlu Zhang
- , Jie Liu
- China Europe International Business School
Research output: Practice-based research output › Textual work