Why create on Douyin? Exploring motivations of Chinese college vloggers or influencers

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1 Citation (Scopus)

Original language	English
Pages (from-to)	34-51
Journal	World of Media. Journal of Russian Media and Journalism Studies
Issue number	2
Publication status	Published - Aug 2025

Keywords

@article{7da821ad8787470cbf671414190e5535,

title = "Why create on Douyin? Exploring motivations of Chinese college vloggers or influencers",

keywords = "Douyin, influencers, China, college students, self-expression, social influence",

author = "Zishu Wei and Ong, \{Sheau Wen\}",

year = "2025",

month = aug,

language = "English",

pages = "34--51",

journal = "World of Media. Journal of Russian Media and Journalism Studies",

issn = "2307-1605",

number = "2",

}

TY - JOUR

T1 - Why create on Douyin? Exploring motivations of Chinese college vloggers or influencers

AU - Wei, Zishu

AU - Ong, Sheau Wen

PY - 2025/8

Y1 - 2025/8

KW - Douyin

KW - influencers

KW - China

KW - college students

KW - self-expression

KW - social influence

UR - http://worldofmedia.ru/volumes/2025/2025_Issue_2/

M3 - Article

SN - 2307-1605

SP - 34

EP - 51

JO - World of Media. Journal of Russian Media and Journalism Studies

JF - World of Media. Journal of Russian Media and Journalism Studies

IS - 2

ER -