When relationship really matters: A study of online dating site user’s goal-directed emotions and relationships with service providers

Jiyao Xun; Prithwiraj Nath; Sally McKechnie

When relationship really matters: A study of online dating site user’s goal-directed emotions and relationships with service providers

Jiyao Xun
, Prithwiraj Nath
, Sally McKechnie

Entrepreneurship Education

Leeds Beckett University
University of Nottingham

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the INFORMS 2010 Marketing Science Conference, Cologne, Germany, June 16-19.
Publication status	Published - 2010

Cite this

@inproceedings{3597e37d015d40f0924e47daac4393ed,

title = "When relationship really matters: A study of online dating site user{\textquoteright}s goal-directed emotions and relationships with service providers",

author = "Jiyao Xun and Prithwiraj Nath and Sally McKechnie",

year = "2010",

language = "English",

booktitle = "Proceedings of the INFORMS 2010 Marketing Science Conference, Cologne, Germany, June 16-19.",

}

When relationship really matters: A study of online dating site user’s goal-directed emotions and relationships with service providers. / Xun, Jiyao; Nath, Prithwiraj; McKechnie, Sally.
Proceedings of the INFORMS 2010 Marketing Science Conference, Cologne, Germany, June 16-19. . 2010.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review