When relationship really matters: A cross-cultural study of online dating site user’s goal-directed emotions and relationships with service providers

Jiyao Xun; Prithwiraj Nath; Sally McKechnie

When relationship really matters: A cross-cultural study of online dating site user’s goal-directed emotions and relationships with service providers

Jiyao Xun
, Prithwiraj Nath
, Sally McKechnie

Entrepreneurship Education

Leeds Beckett University
University of Nottingham

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the 23rd European Marketing Academy (EMAC) Doctoral Colloquium, Copenhagen Business School, Copenhagen, Denmark, May 30 – June 1.
Publication status	Published - 2010

Cite this

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title = "When relationship really matters: A cross-cultural study of online dating site user{\textquoteright}s goal-directed emotions and relationships with service providers",

author = "Jiyao Xun and Prithwiraj Nath and Sally McKechnie",

year = "2010",

language = "English",

booktitle = "Proceedings of the 23rd European Marketing Academy (EMAC) Doctoral Colloquium, Copenhagen Business School, Copenhagen, Denmark, May 30 – June 1.",

}

When relationship really matters: A cross-cultural study of online dating site user’s goal-directed emotions and relationships with service providers. / Xun, Jiyao; Nath, Prithwiraj; McKechnie, Sally.
Proceedings of the 23rd European Marketing Academy (EMAC) Doctoral Colloquium, Copenhagen Business School, Copenhagen, Denmark, May 30 – June 1. . 2010.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - When relationship really matters: A cross-cultural study of online dating site user’s goal-directed emotions and relationships with service providers

AU - Xun, Jiyao

AU - Nath, Prithwiraj

AU - McKechnie, Sally

PY - 2010

Y1 - 2010

M3 - Conference Proceeding

BT - Proceedings of the 23rd European Marketing Academy (EMAC) Doctoral Colloquium, Copenhagen Business School, Copenhagen, Denmark, May 30 – June 1.

ER -