What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers

Ben Marder*, Amy Yau, Jennifer Yule, Elena Osadchaya, Jiayuan Li, Rob Angell, Will Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Qi Kang, Liyu Gao, Sara AlRabiah, Anouk de Regt, Yiwei Zhang

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

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