Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce

Yuning Qian, Fangfang Hou, Boying Li, Zhengzhi Guan, Teng Ma

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	International Conference on Electronic Business
Pages	551-565
Volume	24
Publication status	Published - Oct 2024

Cite this

@inproceedings{ee33f11c4ae340e8b72151ba63fce802,

title = "Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce",

author = "Yuning Qian and Fangfang Hou and Boying Li and Zhengzhi Guan and Teng Ma",

year = "2024",

month = oct,

language = "English",

volume = "24",

pages = "551--565",

booktitle = "International Conference on Electronic Business",

}