| Original language | English |
|---|---|
| Title of host publication | Pacific Asia Conference on Information Systems (PACIS) |
| Publication status | Published - Jun 2024 |
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Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences
- Zongyuan Shao
- , Fangfang Hou
- , Boying Li
- , Zhengzhi Guan
- Xi'an Jiaotong-Liverpool University
- University of Nottingham Ningbo China
- Beijing Normal Uiveresity-Hong Kong Baptist University United International College
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review