Understanding the Potential Adoption of Autonomous Vehicles in China: The Perspective of Behavioral Reasoning Theory

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	2020 AMA Summer Academic Conference Proceedings
Subtitle of host publication	Bridging Gaps: Marketing in an Age of Disruption
Editors	Simon Blanchard, Amber Epp, Girish Mallapragada
Place of Publication	USA
Pages	743-745
Number of pages	3
Volume	31
ISBN (Electronic)	978-0-87757-008-0
Publication status	Published - 20 Aug 2020

Cite this

@inproceedings{8b5cea44021b4717a411d44b35024eb0,

title = "Understanding the Potential Adoption of Autonomous Vehicles in China: The Perspective of Behavioral Reasoning Theory",

author = "Youlin Huang and Lixian Qian",

year = "2020",

month = aug,

day = "20",

language = "English",

volume = "31",

pages = "743--745",

editor = "Simon Blanchard and Amber Epp and Girish Mallapragada",

booktitle = "2020 AMA Summer Academic Conference Proceedings",

}

Understanding the Potential Adoption of Autonomous Vehicles in China: The Perspective of Behavioral Reasoning Theory. / Huang, Youlin; Qian, Lixian.
2020 AMA Summer Academic Conference Proceedings: Bridging Gaps: Marketing in an Age of Disruption. ed. / Simon Blanchard; Amber Epp; Girish Mallapragada. Vol. 31 USA, 2020. p. 743-745.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Understanding the Potential Adoption of Autonomous Vehicles in China

T2 - The Perspective of Behavioral Reasoning Theory

AU - Huang, Youlin

AU - Qian, Lixian

PY - 2020/8/20

Y1 - 2020/8/20

M3 - Conference Proceeding

VL - 31

SP - 743

EP - 745

BT - 2020 AMA Summer Academic Conference Proceedings

A2 - Blanchard, Simon

A2 - Epp, Amber

A2 - Mallapragada, Girish

CY - USA

ER -