Turning Consumers into Collaborators

Seongun Jeon, Chi Hoang, Vaishnavi Kale, Yanze Zhang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - Feb 2026
Event2026 AMA Winter Academic Conference: Bridging at the Frontiers: Marketing for a World in Transition - Madrid, Spain
Duration: 13 Feb 202615 Feb 2026
https://www.ama.org/events/academic/2026-ama-winter-academic-conference/

Conference

Conference2026 AMA Winter Academic Conference
Country/TerritorySpain
CityMadrid
Period13/02/2615/02/26
Internet address

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