Trust codes: Formal mechanisms and purchase intentions in online shopping for organic foods in China

Yi Li Hong, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the Global Marketing Conference
Publication status	Published - 2025

Cite this

@inproceedings{817b2e029638427082e924e57c52ebcb,

title = "Trust codes: Formal mechanisms and purchase intentions in online shopping for organic foods in China",

author = "Hong, \{Yi Li\} and Thoo, \{Ai Chin\} and Huam, \{Hon Tat\} and Lo, \{Ying Tuan\}",

year = "2025",

language = "English",

booktitle = "Proceedings of the Global Marketing Conference",

}