Towards a Consumer-Centric HeXie Management Theory: A Conceptual Reconfiguration of Harmony Between Organizations and Consumers

    Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

    Original languageEnglish
    Title of host publicationKorean Academy of Organization and Management Proceedings
    PublisherKorean Academy of Organization and Management
    Publication statusPublished - 23 May 2025

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