To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

Elena Osadchaya*, Ben Marder, Jennifer Yule, Amy Yau, Jiayuan Li, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Qi Kang, Will Zhang, Yiwei Zhang, Sara AlRabiah

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

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Psychology