The Role of Reciprocal Rivalry in Dyadic PK: Empirical Insights from Entertainment Live Streaming

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Academy of Management Proceedings
Pages	22261
Number of pages	1
Volume	2025
Publication status	Published - 2025
Externally published	Yes

Cite this

@inproceedings{192dd41a89f246269b79b567d99ea971,

title = "The Role of Reciprocal Rivalry in Dyadic PK: Empirical Insights from Entertainment Live Streaming",

author = "Xiaofei Song and Mengyao Fu and Jie Fang and Chee-wee Tan and Chong, \{Alain Yee Loong\}",

year = "2025",

language = "English",

volume = "2025",

pages = "22261",

booktitle = "Academy of Management Proceedings",

}