The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	17th Global Conference on Business and Social Sciences (GCBSS 2025)
Publication status	Published - 2025

Cite this

@inproceedings{8560a43cf54e4311b3f1bf9e5818bf3a,

title = "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention",

author = "Wang, \{Yi Tong\} and Thoo, \{Ai Chin\} and Ng, \{Chun Hou\} and Lo, \{Ying Tuan\}",

year = "2025",

language = "English",

booktitle = "17th Global Conference on Business and Social Sciences (GCBSS 2025)",

}