The Role of Consumer Involvement in Cue Use During Food Purchasing Decisions: The Moderating Effect of Consumer Familiarity

Han Yin^*, Eddy Fang, Treasa Kearney, Peter Guenther

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Retailing and Consumer Services
Volume	88
Publication status	Published - 10 Aug 2025

Cite this

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title = "The Role of Consumer Involvement in Cue Use During Food Purchasing Decisions: The Moderating Effect of Consumer Familiarity  ",

author = "Han Yin and Eddy Fang and Treasa Kearney and Peter Guenther",

year = "2025",

month = aug,

day = "10",

language = "English",

volume = "88",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

}

TY - JOUR

T1 - The Role of Consumer Involvement in Cue Use During Food Purchasing Decisions: The Moderating Effect of Consumer Familiarity  

AU - Yin, Han

AU - Fang, Eddy

AU - Kearney, Treasa

AU - Guenther, Peter

PY - 2025/8/10

Y1 - 2025/8/10

M3 - Article

SN - 0969-6989

VL - 88

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -