The Impact of “Spontaneous Water Army” on Movie Consumption through the Lens of Uses and Gratification Theory

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 3 May 2024
Event	Pacific Asia Conference on Information Systems - Ho Chi Minh City, Viet Nam Duration: 1 Jul 2024 → 5 Jul 2024

Conference	Pacific Asia Conference on Information Systems
Abbreviated title	PACIS2024
Country/Territory	Viet Nam
City	Ho Chi Minh City
Period	1/07/24 → 5/07/24

Cite this

@conference{c6194c1b5fb0475fbb6a3fe87f9853da,

title = "The Impact of “Spontaneous Water Army” on Movie Consumption through the Lens of Uses and Gratification Theory",

author = "Lijie Zang and Mingqian Sun and Chenwei Li and Shen, \{Kathy Ning\} and Xiaobo Xu",

year = "2024",

month = may,

day = "3",

language = "English",

note = "Pacific Asia Conference on Information Systems , PACIS2024 ; Conference date: 01-07-2024 Through 05-07-2024",

}