| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing |
| Publication status | Published - 2025 |
The Impact of Sensory Modality and Marketing Context on Consumer Response to Nostalgia Marketing: Online vs. Offline Dynamics
Rui Zhang, Adrian Palmer, Wenjiao Zhang
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review