| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing |
| Publication status | Published - 2025 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
The Impact of Sensory Modality and Marketing Context on Consumer Response to Nostalgia Marketing: Online vs. Offline Dynamics
- Rui Zhang
- , Adrian Palmer
- , Wenjiao Zhang
- University of Reading
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review