The Impact of Online Platform IP Protection on New Product Sales: Evidence from the Alibaba

  • Yanfeng Zheng
  • , Can Huang
  • , Guoqiao Liu
  • , Yao Fu*
  • *Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationAnnual conference of Academy of Management (AOM)
Volume2024
Edition1
Publication statusPublished - 9 Jul 2024

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