The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement and Word of Mouth in the Context of Gamification: An Abstract.

Melisa Mete; Wenjiao Zhang

The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement and Word of Mouth in the Context of Gamification: An Abstract.

Melisa Mete
, Wenjiao Zhang

School of Intelligent Finance and Business

University of Reading

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	AMS World Marketing Congress
Publication status	Published - 2023
Event	AMS World Marketing Congress - Kent, United Kingdom Duration: 11 Jul 2023 → 14 Jul 2023

Conference

Conference	AMS World Marketing Congress
Country/Territory	United Kingdom
City	Kent
Period	11/07/23 → 14/07/23

Cite this

@inproceedings{a8ff59d1af77458fa86e87cc25586b04,

title = "The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement and Word of Mouth in the Context of Gamification: An Abstract.",

author = "Melisa Mete and Wenjiao Zhang",

year = "2023",

language = "English",

booktitle = "AMS World Marketing Congress",

note = "AMS World Marketing Congress ; Conference date: 11-07-2023 Through 14-07-2023",

}