Abstract
The effect of R&D teams on new product development has been recognised, but debates remain regarding the influence of experienced R&D teams on product uniqueness. This study identifies the type of experience attribute in R&D teams and how it can influence product uniqueness using a sample of 140 Chinese small and medium-sized high-tech start-ups. Results indicate that a U-shaped relationship occurs between R&D team experience depth, breadth, and product uniqueness, and the curvilinear relationship between R&D team experience depth and product uniqueness can be weakened by the degree of executive embeddedness. It suggests that the embeddedness of top managers and the organic composition of team members’ experience attributes should be emphasised to develop unique products.
| Original language | English |
|---|---|
| Pages (from-to) | 871-884 |
| Number of pages | 14 |
| Journal | Technology Analysis and Strategic Management |
| Volume | 33 |
| Issue number | 8 |
| DOIs | |
| Publication status | Published - Oct 2021 |
Keywords
- executive embeddedness
- New product development
- R&D team
- team diversity
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