Skip to main navigation Skip to search Skip to main content

The effect of Customer Relationship Management systems on firm performance

  • Jacob Z. Haislip
  • , Vernon J. Richardson*
  • *Corresponding author for this work
  • University of North Texas
  • University of Arkansas

Research output: Contribution to journalArticlepeer-review

34 Citations (Scopus)
Original languageEnglish
Pages (from-to)16-29
Number of pages14
JournalInternational Journal of Accounting Information Systems
Volume27
DOIs
Publication statusPublished - Nov 2017

Keywords

  • Customer Relationship Management (CRM)
  • Information technology
  • Performance

Cite this