Tailoring Fear Appeal Messages by Incorporating Self-Construal Theory to Enhance Persuasiveness

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 8 Apr 2026
Event	European Conference on Information Systems 2026 - Milan, Italy, Milan, Italy Duration: 15 Jun 2026 → 17 Jun 2026

Conference	European Conference on Information Systems 2026
Abbreviated title	ECIS 2026
Country/Territory	Italy
City	Milan
Period	15/06/26 → 17/06/26

Cite this

@conference{d26bec0964ca4fe2b1bdb1e9ee45dacf,

title = "Tailoring Fear Appeal Messages by Incorporating Self-Construal Theory to Enhance Persuasiveness",

author = "Yitian Xie and Robert Willison and Hemin Jiang",

year = "2026",

month = apr,

day = "8",

language = "English",

note = "European Conference on Information Systems 2026, ECIS 2026 ; Conference date: 15-06-2026 Through 17-06-2026",

}