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Tailoring Fear Appeal Messages by Incorporating Self-Construal Theory to Enhance Persuasiveness

  • University of Science and Technology of China

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - 8 Apr 2026
EventEuropean Conference on Information Systems 2026 - Milan, Italy, Milan, Italy
Duration: 15 Jun 202617 Jun 2026

Conference

ConferenceEuropean Conference on Information Systems 2026
Abbreviated titleECIS 2026
Country/TerritoryItaly
CityMilan
Period15/06/2617/06/26

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