Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

Xiaowei Fan; Jiyao Xun; Les Dolega

Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

Xiaowei Fan^*
, Jiyao Xun
, Les Dolega

^*Corresponding author for this work

Entrepreneurship Education

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.
Pages	77
Number of pages	1
Publication status	Published - 3 Nov 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Xiaowei Fan "Immersive Retail in the Metaverse: Understanding Consumer Behaviour Through Meta-Analysis and Experiments"
Xun, J. (Supervisor)
2022 → 14 Jul 2025
Activity: Supervision › PhD Supervision

Cite this

@inproceedings{d903184be5ff4b4f84fa8280f5f65dd8,

title = "Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing",

author = "Xiaowei Fan and Jiyao Xun and Les Dolega",

year = "2024",

month = nov,

day = "3",

language = "English",

pages = "77",

booktitle = "In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.",

}

Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing. / Fan, Xiaowei; Xun, Jiyao; Dolega, Les.
In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.. 2024. p. 77.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

AU - Fan, Xiaowei

AU - Xun, Jiyao

AU - Dolega, Les

PY - 2024/11/3

Y1 - 2024/11/3

M3 - Conference Proceeding

SP - 77

BT - In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.

ER -

Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

UN SDGs

Activities

Xiaowei Fan "Immersive Retail in the Metaverse: Understanding Consumer Behaviour Through Meta-Analysis and Experiments"

Cite this