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Spanish language billboard advertising in the US: Are there effects on Anglos?

  • Ellen E. Touchstone*
  • , Pamela M. Homer
  • , Scott Koslow
  • *Corresponding author for this work
  • Whittier College
  • California State University Long Beach
  • University of Waikato

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationWriting Business
Subtitle of host publicationGenres, Media and Discourses
PublisherTaylor and Francis
Pages257-272
Number of pages16
ISBN (Electronic)9781317882299
ISBN (Print)9781315840246
Publication statusPublished - 11 Jun 2014
Externally publishedYes

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