Social Presence in Social Live Streaming Services: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction

Beijing Normal University – Hong Kong Baptist University United International College
Nottingham University Business School China

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

4 Citations (Scopus)

Original language	English
Title of host publication	Pacific Asia Conference on Information Systems 2023
Publication status	Published - 26 Jun 2023

Cite this

@inproceedings{f64425a056b14eb28d99159f25bacd64,

title = "Social Presence in Social Live Streaming Services: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction",

author = "Fangfang Hou and Zhengzhi Guan and Chong, \{Alain Yee Loong\}",

year = "2023",

month = jun,

day = "26",

language = "English",

booktitle = "Pacific Asia Conference on Information Systems 2023",

}