Social Commerce and Beyond: The Role of WeChat in Relationship Marketing, Gig Economy, and Responsible Innovation

Yang Lu^*, Yan Tong, Eleftherios Alamanos, Savvas Papagiannidis

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	A Research Agenda for Responsible Innovation
Publisher	Edward Elgar Publishing
Publication status	Accepted/In press - 1 Jul 2025

Cite this

@inbook{53cacac577f54835b21a864d091d5693,

title = "Social Commerce and Beyond: The Role of WeChat in Relationship Marketing, Gig Economy, and Responsible Innovation",

author = "Yang Lu and Yan Tong and Eleftherios Alamanos and Savvas Papagiannidis",

year = "2025",

month = jul,

day = "1",

language = "English",

booktitle = "A Research Agenda for Responsible Innovation",

publisher = "Edward Elgar Publishing",

}